Categories
Communications Marketing Podcast Presenting

Making a Career Out of Speechwriting and Ghostwriting

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

Welcome back to “Next Future Today,” the go-to podcast for career insights and forward-thinking ideas. I’m your host, Dan Keldsen, and in today’s episode titled “Making a Career Out of Speechwriting and Ghostwriting,” we dive into the often-overlooked world of professional writing that influences and shapes public discourse.

Joining me is the distinguished Michael Franklin, a seasoned speechwriter and ghostwriter, who also spearheads the organization Speechwriters of Color. This conversation illuminates the pathways for those looking to carve out a career in speechwriting, especially for individuals of color who are notably underrepresented in this field.

Michael opens up about the need for formal training and greater visibility for speechwriters of color and shares his initiatives like the launching of a fellowship program and the speechwriters of color conference aimed at providing hands-on experience and education on the differing roles of speechwriters.

We discuss the intricacies and challenges faced by those who ghostwrite, including issues of credit and recognition, during their negotiation processes. Michael also provides insight from his experience at the Gathering of the Ghost conference, shining a light on the diversity issues and identity crises within the profession.

In a field mistakenly limited to politics, Michael breaks down the barriers, explaining the transition potential between speechwriting and ghostwriting, and emphasizing a strong grasp of storytelling as a key skill. We also talk about how the terminology used to describe one’s work can greatly impact career opportunities for writers of color.

Adding layers to the discussion, we touch upon the contributions of political writers George Lakoff and Frank Luntz, and Michael hands out some valuable tools for framing and structuring speeches. He also recommends several resources for aspiring speechwriters to hone their craft, showcasing his organization’s success in fostering over 500 members and securing influential partnerships.

If you have ever been intrigued by the hidden architects of communication or if you’re looking for alternative career pathways in writing, this episode will leave you enlightened and inspired. Make sure to stay tuned till the end for Michael’s contact information and the exciting possibilities for future collaboration.

Now, let’s unravel the behind-the-scenes world of the words that move us, as we welcome Michael Franklin on “Next Future Today.”

Recommended reading:

Political Speechwriter’s Handbook

Sister Outsider and

Speaking While Female

Timestamps:

00:00 Interview with Michael Franklin on speech writing.

04:53 Conference covered diversity and identity crisis issues.

06:33 Ghostwriters and speechwriters seek public recognition changes.

10:45 Encouraging people of color to claim their role.

15:00 Legal communications major emphasizes ability to explain law.

18:10 Focuses on framing and progressive democrat communication.

20:34 Structure Technique: Name villain, uplift victories, call to action.

25:51 Launching virtual writing program, hosting in-person conference.

29:19 Reach out to diverse speech writers for opportunities.

30:27 Seek opportunities, ask for help, diverse options.

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

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Find out more about Dan and Matt:

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/

Next Future Today – https://nextfuturetoday.com/

PlexiCam – https://www.plexicam.com/

Michael Franklin – https://www.linkedin.com/in/mfranklin628/

Categories
Podcast Presenting Remote Work

You Aren’t a Born Communicator

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

In a world where ideas are the bedrock of innovation and progress, how we convey those ideas can be the difference between being heard and being overlooked. That’s why we’re thrilled to announce the release of our latest episode, “You aren’t a born communicator”, featuring a master of the spoken word, Matt Kohut of KNP Communications, and hosted as always by the infinitely curious Dan Keldsen.

🧠 Left Brain, Right Brain – Finding the Balance in Business Explore the necessity of blending logical and creative thinking with Dan and Matt as they delve into the realm of effective business communication. Understand why it’s essential to break free from traditional molds and foster an environment where innovation thrives.

🚀 NASA and the Struggle for Change Learn about the challenges organizations like NASA face when altering entrenched cultures and presentation styles. Discover why Guy Kawasaki’s presentation rule and storytelling are not just for authors and filmmakers but are critical tools for businesses and technical organizations alike.

🗣️ The Art and Science of Communication Matt Kohut illuminates the path from being a rough communicator to excelling in conveying your message. Take cues from the greats like Martin Luther King and Steve Jobs (both are talked about as though they were literally born to speak, but they both spent FAR more time and effort than you probably think, to become true masters), and hear about the hard work behind captivating speeches.

💡 Storytelling – Your Tool for Persuasion Find out why anecdotes and personal stories can transform a mundane presentation into a persuasive, emotional journey. Matt discusses the hurdles of making the case for storytelling within technical organizations and how it can lead to a significant shift in professional communication.

📚 Speaking Out Anticipate Matt Kohut’s upcoming book “Speaking Out: New Rules of Business Leadership Communication” and get a sneak peek into how executives are navigating the complex landscape of political and social issues through their communications.

🔧 Tools for Improvement

And a quick aside – Rethink your approach to virtual meetings and learn about Poised—a real-time app that offers immediate feedback on your speaking skills. Plus, discover the importance of recording and reviewing your presentations for continuous self-improvement.

Connect with Matt Kohut on LinkedIn or via KNP Communications for personal advice on professional communication.

This episode of Next Future Today is more than just a podcast—it’s a step towards transforming how you interact with the world around you. Let Dan and Matt guide you on this journey of communication mastery.

Tune in now and remember, while you might not be a born communicator, with persistence and the right guidance, you can become a captivating one.

Let’s start the conversation, right now, on *Next Future Today*.

00:00 Matt Kohut discusses professional communication and NASA.

03:25 Non-linear path to speech writing career.

09:02 Success takes work, internalize beyond mere memorization.

11:50 Stories elicit emotions, analysis is logic.

13:35 Professional stories can be small and anecdotal.

16:28 Encouraging a whole mind for innovation and value.

20:49 Agrees with point, flexibility in presentation size.

24:20 Effective communication requires memorable, impactful messages.

26:47 Real-time app gives feedback during meetings.

30:17 Sneak peek of Matt’s next book.

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

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Find out more about Dan and Matt:

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/

Next Future Today – https://nextfuturetoday.com/

PlexiCam – https://www.plexicam.com/

Matt Kohut – https://www.linkedin.com/in/matt-kohut-00b64b4/

KNP Communications – https://www.knpcommunications.com/

Categories
Innovation Podcast Presenting Remote Work

The Magic of Conversational Presenting

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

And in today’s episode of Next Future Today, Episode 20, “The Magic of Conversational Presenting,” we’re diving into the transformative world of presentation skills with none other than Spencer Waldron, a maestro of engaging communication with over 15 years under his belt.

Spencer, a former long-time Prezi employee who helped bring Prezi Video into the world, now brings his expertise to cenrox.com, advocating for the power of virtual connections that can be as strong as any live event – or even stronger!

We’ll be touching on the Steve Jobs’ level of preparation (and what would Steve have done during COVID?), the storytelling secrets that could rival Pixar, and the impact of COVID-19 on our virtual presentation landscape.

As we all navigated the challenges brought on by the pandemic, Spencer adapted his approach, sharpening his already impressive presentation strategies. He’ll share his insights on the necessity of intimate Zoom engagement over broad-cast webinars, the tactical use of questions to tailor your message, and even a fascinating “periodic table of emotions” that could drastically improve how we understand and deliver our content.

Looking ahead, Spencer is excited about the potential of AI in crafting presentations and is eager to discuss his new platform, CENROX. He’s also very approachable on LinkedIn for those who’d like to connect.

So sit tight as we explore how to harness the interactive power of “conversational presenting,” learn from WebEx’s missed shots, and find out why Zoom became the king of virtual communication. Perhaps most importantly, we’ll get into the nuts and bolts of what makes a virtual presentation not just work, but resonate powerfully—even down to your choice of background and the “20% rule” for enhancing your on-screen presence.

This episode isn’t just a look into the future of presenting—it’s an essential guide for anyone looking to slingshot their communication skills into new dimensions in 2024 and beyond. Join us for this insightful journey into the heart of effective presentation—let’s start the conversation, right now, on Next Future Today.

Thank you for your loyal listening, and remember to subscribe and share your thoughts on today’s episode. Your feedback powers the future of our content.

Stay tuned for the next wave of insights…
Dan Keldsen, Next Future Today Founder and Host

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

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Find out more about Dan and Spencer:

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Spencer Waldron – https://www.linkedin.com/in/spencerwaldron/ and his company, Cenrox, https://www.cenrox.com/

Categories
AI Behavioral Science Innovation Neuroscience Podcast Presenting Remote Work

The Fight Between Your Ancient Brain and Your Modern Brain

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, your go-to podcast for exploring what’s coming, and how you can purposefully create your next future… today!

🧠 Episode 19: The Fight Between Your Ancient Brain and Your Modern Brain with Dr. Abbie Morano and Host Dan Keldsen

Hosted by Dan Keldsen, NextFutureToday dives deep into conversation with Dr. Abbie Morano, PhD, director of training and education at Social Engineer, LLC, and an advisory board member at Virtual Sapiens. Don’t miss this comprehensive discussion on the role of nonverbal communication in our increasingly virtual interactions.

Key Takeaways:

– Understand behavioral science in layperson’s terms and its practical applications in every day life, and in cybersecurity specifically.

– Learn why nonverbal cues such as eye contact and body language are even more crucial in virtual settings (and where you’re probably damaging your perceived expertise with sloppy on-screen habits)

– Discover how to overcome ‘Zoom fatigue’ through effective nonverbal communication strategies.

– Gain valuable insights into navigating career pathways, resilience, and the role of ethical behavior in professional growth.

👀 Virtual Sapiens – The Tool for On-Camera Mastery

Dr. Morano and our host will also introduce you to Virtual Sapiens – a software platform revolutionizing the way we self-analyze and enhance our presence in virtual communications.

🎙️A Personal Journey Revealed

Dr. Morano shares her personal career journey and the hard work that led to her becoming a reputable figure in behavioral science. Her dedication to understanding the subtleties of human interaction provides invaluable lessons for all professionals navigating the digital space.

💡 Nonverbal Nuances, Social Engineering & Technology

Learn how the limbic system of our brains reacts to virtual communication, and hear exciting thoughts on new technology connecting neuroscience and biology to our online interactions.

🔗 Don’t Miss Out

Click here to listen to NFT Episode 19 with Dr. Abbie Morano, an engaging session filled with actionable knowledge that could transform the way you interact online and safeguard your privacy.

Thank you for your loyal listening, and remember to subscribe and share your thoughts on today’s episode. Your feedback powers the future of our content.

Stay tuned for the next wave of insights…
Dan Keldsen, Next Future Today Founder and Host

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

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FOLLOW DAN KELDSEN AND DR. ABBIE

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Dr. Abbie Maroño, PhD – https://www.linkedin.com/in/dr-abbie-maro%C3%B1o-phd-35ab2611a/

Categories
AI Innovation Podcast Presenting Remote Work Software

Mind-blowing Secrets of Fandom and Virtual Events Unveiled

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, your go-to podcast for exploring what’s coming, and how you can purposefully create your next future… today!

In our latest episode, we had the pleasure of hosting David Meerman Scott, the renowned author of “The New Rules of Marketing and PR” and “Fanocracy.”

Our conversation delved into the fascinating intersection of neuroscience, virtual events, and the evolution of fan engagement.

Here are some highlights from our engaging discussion:

1. The Neuroscience Behind Fandom and Tribal Behavior:

– We explored the impact of eye contact, mirror neurons, and proximity on the human brain, shedding light on the neuroscience behind why individuals seek communities and connections with like-minded people.

2. Evolution of Virtual Events:

– David shared insights into how the pandemic forced a shift from in-person to virtual events, emphasizing the importance of creating compelling virtual experiences that engage and captivate participants.

3. Hybrid Event Success:

– We discussed successful examples of hybrid events, highlighting Tony Robbins’ seamless transition to a hybrid format, leveraging innovative communication technology.

4. Technology Innovation Acceleration:

– Recognizing the accelerated pace of technology innovation during the pandemic, we explored how it condensed years of technological advancement into a remarkably short period.

Our conversation with David Meerman Scott provided invaluable insights into the future of fan engagement, the impact of virtual events, and the rapid evolution of technology. We’re thrilled to share this enriching episode with you.

Next Future Today is committed to exploring the most cutting-edge developments in technology and their impact on various industries. We hope you find this episode as enlightening and thought-provoking as we did.

Tune in to Next Future Today and join us as we explore the trends, technologies, and ideas that are shaping the future.

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FOLLOW DAN AND DAVID

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
David Meerman Scott – https://www.linkedin.com/in/davidmeermanscott/

Categories
AI Innovation Podcast Software

AI for Radiology? It’s Operational AI

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, your go-to podcast for exploring what’s coming, and how you can purposefully create your next future… today!

In our latest episode, we delved into the fascinating world of radiology and AI technology, featuring an insightful conversation with Jeff Chang, co-founder of RadAI. We explored how AI is revolutionizing radiology by streamlining reporting processes and reducing burnout among radiologists.

Radiologists often face overwhelming workloads, spending the majority of their time dictating reports for hundreds of studies with thousands of images each day. However, the release of a groundbreaking AI product has significantly alleviated this burden. By automatically generating report conclusions and recommendations, radiologists have seen a reduction in the amount they need to dictate, leading to decreased burnout and improved efficiency.

We also learned how RadAI’s operational AI solutions are seamlessly integrated into radiologists’ workflows, creating a zero-click solution that minimizes interruptions. Customized language and over 300 models and algorithms have significantly improved accuracy, demonstrating the potential of AI in improving healthcare processes.

In addition to the innovative AI applications, Jeff discussed the importance of ethical and beneficial AI implementation, emphasizing its role as a support system for radiologists. Furthermore, the episode touched on the potential impact of AI on job roles and the need for AI to be a force for positive change.

Next Future Today is committed to exploring the most cutting-edge developments in technology and their impact on various industries. We hope you find this episode as enlightening and thought-provoking as we did.

Tune in to Next Future Today and join us as we explore the trends, technologies, and ideas that are shaping the future.

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FOLLOW DAN AND JEFF

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Jeff Chang – https://www.linkedin.com/in/jechang/

Categories
Podcast Remote Work Workplaces

Thriving from Anywhere

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, your go-to podcast for exploring what’s coming, and how you can purposefully create your next future… today!

In our latest episode of Next Future Today, we had the pleasure of welcoming Ryan Anderson, VP of global research and insights at Miller Knoll, to deep dive into the evolving world of work and the concept of thriving from anywhere.

The insightful conversation touched upon the historical and social aspects of office space design and its impact on modern working life. From the rapid acceleration of technology supporting remote work, to the importance of user-centered design and human behavior patterns, Ryan discussed the necessity of revamping work practices to create better living and working environments.

The episode also explored the evolving landscape of remote work and the need for organizations to invest in better work-from-home experiences. We delved into the significance of creating intentional office days, emphasizing the value of in-person interactions and meaningful purpose for being in the office.

Ryan even shared statistical data showing that the majority of people prefer a choice between working fully remote or fully in the office, sparking a discussion about the design of office spaces and providing varied work environments to accommodate different tasks.

We invite you to listen to the full episode, “Thrive from Anywhere,” for an in-depth exploration of remote work, office design, and the future of work.

Tune in to Next Future Today and join us as we explore the trends, technologies, and ideas that are shaping the future.

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FOLLOW DAN AND RYAN

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Ryan Anderson – https://www.linkedin.com/in/ryaningr/

Categories
Marketing Podcast

Unpacking B2B Influencers: The Gamechangers

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Welcome back to Next Future Today, your go-to podcast for exploring the fascinating intersection and acceleration of business and technology.

Today, we dive deep into the world of B2B influencer marketing with our special guest, Justin Levy.

Justin is a well known expert in the field, most recently serving as the Senior Director of Influencer Marketing at Demandbase.

With over a decade of experience in this space, Justin’s insights are invaluable for anyone looking to harness the power of influencers to grow their business.

During this enlightening conversation, our host, Dan Keldsen, uncovers the secrets of successful influencer marketing campaigns and how to become a better influencer yourself.

They kick off the discussion by highlighting how social media has revolutionized the concept of influence, allowing individuals to gain prominence beyond traditional methods like writing books or giving keynotes. From there, Justin shares his expertise on the various types of content production and audience engagement that influencers can utilize to make a true impact.

One standout point from the episode is the essential role of LinkedIn in B2B influencer marketing. Justin explains how this platform has become the primary medium for influencer content in the business world, offering unparalleled opportunities for reaching professionals and decision-makers.

The conversation also emphasizes the importance of identifying influential individuals within specific markets, regardless of whether they fit the traditional demographic profile. This highlights the need for a strategic approach to influencer selection that goes beyond simply considering follower count, but also focuses on engagement, resonance, and diversity of the influencer’s audience.

Throughout the episode, Justin emphasizes the significance of establishing genuine, long-term relationships with influencers to ensure mutual success. He advises brands to involve influencers in the content creation process, allowing them to play to their strengths and preferences rather than forcing them into unfamiliar formats. This approach yields more authentic and engaging content, resonating better with the audience.

Moreover, Justin stresses the importance of thinking strategically rather than solely pursuing short-term gains. Building credibility, being known, and showcasing one’s skills and abilities are vital across industries, and this rings true for influencers as well. From startups to established brands, all can benefit from incorporating influencer marketing into their overall marketing strategies.

To measure the success of influencer marketing campaigns, Justin highlights key metrics such as engagement rate and cost per engagement. These metrics provide valuable insights into the effectiveness of collaborations and help brands make data-driven decisions moving forward.

So, whether you’re an aspiring influencer or a brand seeking to make a bigger impact in the B2B world, this episode is a treasure trove of knowledge and practical tips. Join us on Next Future Today as we delve into the exciting world of B2B influencer marketing with the incredible Justin Levy. Get ready to unlock the secrets of success and propel your business to new heights. Let’s jump right in!

FOLLOW DAN AND JUSTIN

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Justin Levy – https://www.linkedin.com/in/justinlevy/

Categories
Entrepreneurism Innovation Podcast

What is The Leader Way? From Domination to Empowerment in the Workplace

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Welcome to Next Future Today, hosted by Dan Keldsen.

Today’s episode is What is The Leader Way? From Domination to Empowerment in the Workplace” with Leadership Expert Jamie Mason Cohen – NextFutureToday Ep 14

Find more episodes at https://NextFutureToday.com, on YouTube, or in your favorite podcast app.

In this episode of NextFutureToday, I’m interviewing Jamie Mason Cohen, a well known leadership development and resilience expert with an array of stories that, no matter how improbable they are (hint: he doesn’t take NO for an answer… and I mean that literally), are just do.damn.good. and chock full of tips for work and life.

During our conversation, he shared some incredible quotes that really resonated with me, that I’ll call out here:

1. “Leadership should be a shared responsibility and privilege.” This quote truly underscores the importance of collaboration and empowering others within leadership roles. It reminds us that leadership is not about being the dominant force (like a hard charging Jack Welch, or Steve Jobs for example), but rather about elevating and supporting those around us.

2. “Experimentation is the key to effective leadership.” The value of trying new approaches and thinking outside the box is an uncommon take that’s well worth putting into action. It highlights the need for leaders to embrace innovation and learn from their mistakes, creating an environment that fosters growth and adaptability.

3. “Leaders should be ‘learn it alls,’ not ‘know it alls’.” Having a way with words, and memorable phrases, is the sign of a great communicator, and this saying encapsulates the mindset that leaders should strive for – continuous learning and humility. It reminds us that true leaders are open to new ideas, receptive to feedback, and willing to admit when they make mistakes. There’s much more, but for the rest… you’ll need to watch/listen. Go go go! And create YOUR Next Future Today. #leadership#leadershipskills#communicationskills#saturdaynightlive

Find out more about Jamie’s work at:

https://jamiemasoncohen.com

https://www.linkedin.com/in/jamiemasoncohen/

Categories
Branding Entrepreneurism Marketing Podcast

The Power of Branding for Buyouts

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Welcome to Next Future Today, hosted by Dan Keldsen.

In Episode 13 of NextFutureToday, I had the privilege to interview @TedSchlueter from The Grist Agency  where we discussed the power of Branding for Buyouts, the title of his book, courses he’s taught at Babson College about Branding for Buyouts, and his core business practice of over 15 years.

🔑 Key Takeaways:

1️⃣ Branding can significantly increase the value of a business when it is being sold. By repositioning the brand and understanding what potential buyers want, we can unlock untapped value waiting to be discovered.

2️⃣ Marketing and branding often take a backseat in the M&A process, but they deserve a dedicated spot at the table. Working alongside investment bankers can ensure a combined approach that tells the story of a company’s life’s work and sacrifices, attracting the right buyers.

3️⃣ Creating a category and trademarking it can be a game-changer. Just like Gartner’s Magic Quadrant, creating a unique space for your business increases its visibility and potential for success.

Want more? Listen up and be prepared to think about branding in a different way than most brands are designed and promoted!

Find out more about Ted’s work at:

https://www.brandingforbuyout.com/

https://www.thegrist.com/

https://www.linkedin.com/in/tedschlueter/