Welcome to Next Future Today, hosted by Dan Keldsen.
In Episode 13 of NextFutureToday, I had the privilege to interview @TedSchlueter from The Grist Agency where we discussed the power of Branding for Buyouts, the title of his book, courses he’s taught at Babson College about Branding for Buyouts, and his core business practice of over 15 years.
🔑 Key Takeaways:
1️⃣ Branding can significantly increase the value of a business when it is being sold. By repositioning the brand and understanding what potential buyers want, we can unlock untapped value waiting to be discovered.
2️⃣ Marketing and branding often take a backseat in the M&A process, but they deserve a dedicated spot at the table. Working alongside investment bankers can ensure a combined approach that tells the story of a company’s life’s work and sacrifices, attracting the right buyers.
3️⃣ Creating a category and trademarking it can be a game-changer. Just like Gartner’s Magic Quadrant, creating a unique space for your business increases its visibility and potential for success.
Want more? Listen up and be prepared to think about branding in a different way than most brands are designed and promoted!