customer experience – NextFutureToday

Audio:

Video:

Welcome to Next Future Today, hosted by Dan Keldsen.

Find more episodes at https://NextFutureToday.com, on YouTube, or in your favorite podcast app.

In this episode host Dan Keldsen interviews Jon Harris, the CEO and co-founder of BuzzIt, a platform designed to enhance attendee engagement and overall event experience.

It’s a tale of a pivot – dodging and weaving from one idea, connecting college students in big, anonymous classrooms, to much more… watch/listen for the details, in the meantime, here’s the quick summary.

Three Key Takeaways from BuzzIt’s Journey

The initial idea for BuzzIt was to create a location-based messaging product.
BuzzIt pivoted to focus on improving attendee engagement and experience at events.
The platform aims to cater to the unique needs of smaller, more frequent events.

A Step-by-Step Process to BuzzIt’s Evolution

Initial concept: John Harris was inspired to create a location-based messaging product after a bad experience with a food vendor.
Pivot to classrooms: Realizing the potential for this product in educational settings, Harris and his team started using it in classrooms to help students connect.
Transition to events: BuzzIt shifted to events, where it found a better market fit and started focusing on helping event organizers create better experiences for attendees.
Covid-19 impact: The pandemic forced event organizers to adapt to virtual and hybrid events, and BuzzIt evolved alongside these changes to provide solutions for a niche market.

📱 Buzzit began as a location-based messaging product
🎓 Initially focused on classrooms for better communication
🚀 Shifted focus to events and event organizers
🌐 Adapted to online events during the Covid-19 pandemic
🤝 Helps both attendees and hosts for better event experiences
💼 Target audience: smaller, frequent events (75-150 people)
⏳ Saves setup time for event organizers
🌉 Bridges the gap between in-person and virtual attendees
🎯 Not a one-size-fits-all solution, tailored to a niche market
🗣️ Strong engagement with clients to understand their needs

More about BuzzIT at:
https://www.buzzit.ca/

Audio:

Video:

Welcome to Next Future Today, hosted by Dan Keldsen.

Find more episodes at https://NextFutureToday.com, on YouTube, or in your favorite podcast app.

This is Episode 10, and features a wonderful twist on the usual discussion around User eXperience (UX) and Customer eXperience (CX).

There’s been a long evolution from:

Usability concerns (do people know what a control does), To UX (is it easy to use),

To Information Architecture (IA) (is the end-to-end experience and the supporting tech and “connective tissue” between systems – like consistent navigation, terminology, ability to search across everything, etc.),

and in to CX (does what you’ve built make it easy to become a customer, onboard, and remain happy throughout the experience)…

All of these concepts and practices are typically focused on starting and maintaining an experience.

But none of them focus on how to create architected, designed and executed END experiences.

And that, dear reader, listener, watcher… is something where a TON of value can be unlocked.

In an industry obsessed with acquisition, Joe’s practice of Endineering provides a fresh perspective:

to rethink consumerism through the design of offboarding, so the end experience is designed as well as the beginning.

Find out more about Joe MacLeod and his company at:

https://www.linkedin.com/in/josephmacleod/

https://andend.co/?utm_referrer=nextfuturetoday_interview