Categories
Communications Marketing Podcast Presenting

Making a Career Out of Speechwriting and Ghostwriting

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

Welcome back to “Next Future Today,” the go-to podcast for career insights and forward-thinking ideas. I’m your host, Dan Keldsen, and in today’s episode titled “Making a Career Out of Speechwriting and Ghostwriting,” we dive into the often-overlooked world of professional writing that influences and shapes public discourse.

Joining me is the distinguished Michael Franklin, a seasoned speechwriter and ghostwriter, who also spearheads the organization Speechwriters of Color. This conversation illuminates the pathways for those looking to carve out a career in speechwriting, especially for individuals of color who are notably underrepresented in this field.

Michael opens up about the need for formal training and greater visibility for speechwriters of color and shares his initiatives like the launching of a fellowship program and the speechwriters of color conference aimed at providing hands-on experience and education on the differing roles of speechwriters.

We discuss the intricacies and challenges faced by those who ghostwrite, including issues of credit and recognition, during their negotiation processes. Michael also provides insight from his experience at the Gathering of the Ghost conference, shining a light on the diversity issues and identity crises within the profession.

In a field mistakenly limited to politics, Michael breaks down the barriers, explaining the transition potential between speechwriting and ghostwriting, and emphasizing a strong grasp of storytelling as a key skill. We also talk about how the terminology used to describe one’s work can greatly impact career opportunities for writers of color.

Adding layers to the discussion, we touch upon the contributions of political writers George Lakoff and Frank Luntz, and Michael hands out some valuable tools for framing and structuring speeches. He also recommends several resources for aspiring speechwriters to hone their craft, showcasing his organization’s success in fostering over 500 members and securing influential partnerships.

If you have ever been intrigued by the hidden architects of communication or if you’re looking for alternative career pathways in writing, this episode will leave you enlightened and inspired. Make sure to stay tuned till the end for Michael’s contact information and the exciting possibilities for future collaboration.

Now, let’s unravel the behind-the-scenes world of the words that move us, as we welcome Michael Franklin on “Next Future Today.”

Recommended reading:

Political Speechwriter’s Handbook

Sister Outsider and

Speaking While Female

Timestamps:

00:00 Interview with Michael Franklin on speech writing.

04:53 Conference covered diversity and identity crisis issues.

06:33 Ghostwriters and speechwriters seek public recognition changes.

10:45 Encouraging people of color to claim their role.

15:00 Legal communications major emphasizes ability to explain law.

18:10 Focuses on framing and progressive democrat communication.

20:34 Structure Technique: Name villain, uplift victories, call to action.

25:51 Launching virtual writing program, hosting in-person conference.

29:19 Reach out to diverse speech writers for opportunities.

30:27 Seek opportunities, ask for help, diverse options.

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

Video:

Audio:

Find out more about Dan and Matt:

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/

Next Future Today – https://nextfuturetoday.com/

PlexiCam – https://www.plexicam.com/

Michael Franklin – https://www.linkedin.com/in/mfranklin628/

Categories
Podcast Presenting Remote Work

You Aren’t a Born Communicator

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

In a world where ideas are the bedrock of innovation and progress, how we convey those ideas can be the difference between being heard and being overlooked. That’s why we’re thrilled to announce the release of our latest episode, “You aren’t a born communicator”, featuring a master of the spoken word, Matt Kohut of KNP Communications, and hosted as always by the infinitely curious Dan Keldsen.

🧠 Left Brain, Right Brain – Finding the Balance in Business Explore the necessity of blending logical and creative thinking with Dan and Matt as they delve into the realm of effective business communication. Understand why it’s essential to break free from traditional molds and foster an environment where innovation thrives.

🚀 NASA and the Struggle for Change Learn about the challenges organizations like NASA face when altering entrenched cultures and presentation styles. Discover why Guy Kawasaki’s presentation rule and storytelling are not just for authors and filmmakers but are critical tools for businesses and technical organizations alike.

🗣️ The Art and Science of Communication Matt Kohut illuminates the path from being a rough communicator to excelling in conveying your message. Take cues from the greats like Martin Luther King and Steve Jobs (both are talked about as though they were literally born to speak, but they both spent FAR more time and effort than you probably think, to become true masters), and hear about the hard work behind captivating speeches.

💡 Storytelling – Your Tool for Persuasion Find out why anecdotes and personal stories can transform a mundane presentation into a persuasive, emotional journey. Matt discusses the hurdles of making the case for storytelling within technical organizations and how it can lead to a significant shift in professional communication.

📚 Speaking Out Anticipate Matt Kohut’s upcoming book “Speaking Out: New Rules of Business Leadership Communication” and get a sneak peek into how executives are navigating the complex landscape of political and social issues through their communications.

🔧 Tools for Improvement

And a quick aside – Rethink your approach to virtual meetings and learn about Poised—a real-time app that offers immediate feedback on your speaking skills. Plus, discover the importance of recording and reviewing your presentations for continuous self-improvement.

Connect with Matt Kohut on LinkedIn or via KNP Communications for personal advice on professional communication.

This episode of Next Future Today is more than just a podcast—it’s a step towards transforming how you interact with the world around you. Let Dan and Matt guide you on this journey of communication mastery.

Tune in now and remember, while you might not be a born communicator, with persistence and the right guidance, you can become a captivating one.

Let’s start the conversation, right now, on *Next Future Today*.

00:00 Matt Kohut discusses professional communication and NASA.

03:25 Non-linear path to speech writing career.

09:02 Success takes work, internalize beyond mere memorization.

11:50 Stories elicit emotions, analysis is logic.

13:35 Professional stories can be small and anecdotal.

16:28 Encouraging a whole mind for innovation and value.

20:49 Agrees with point, flexibility in presentation size.

24:20 Effective communication requires memorable, impactful messages.

26:47 Real-time app gives feedback during meetings.

30:17 Sneak peek of Matt’s next book.

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

Video:

Audio:

Find out more about Dan and Matt:

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/

Next Future Today – https://nextfuturetoday.com/

PlexiCam – https://www.plexicam.com/

Matt Kohut – https://www.linkedin.com/in/matt-kohut-00b64b4/

KNP Communications – https://www.knpcommunications.com/