Category: Branding

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

I’m thrilled to share insights from our recent episode featuring Alan Cassinelli, Brand and Product Marketing Manager at Blaze.ai.

This episode is a goldmine for anyone interested in harnessing the power of podcast appearances for personal branding and thought leadership!

Episode Highlights:

Strategic Outreach Tactics:
Alan reveals his innovative approach to securing podcast spots, including how he strategically identified and contacted the CEO of a competitor by utilizing Spotify to filter by podcast appearances.

Crafting the Perfect Pitch:
Learn how Alan developed concise, compelling pitches by focusing on unique deep knowledge areas, such as Harvard Business School experiences and remote work philosophies, rather than direct company promotion.

The Power of Preparation:
Discover Alan’s advice on the importance of media training and using bullet points to plan key talking points and calls to action for podcast appearances.

4-Stage Pitching Process:
Alan outlines his methodical four-stage process for successfully pitching podcasts – from researching to developing a tailored offer, executing outreach, and following up effectively.

Tools for Success:
Gain insights into how Alan uses Airtable to maintain a database of influential contacts and track outreach efforts, ensuring sustained and informed engagement.

Podcast Marketing Strategy:
Understand the strategic choice of guest appearances as a top or middle of funnel marketing strategy designed to build trust and showcase personality to a wider audience.

Notable Quotes:

“It’s not about selling your company; it’s about sharing valuable insights and building a connection with the audience.” — Alan Cassinelli

“Make it easy for podcast hosts to say yes. Highlight previous podcast appearances and your unique value proposition.” — Dan Keldsen

Actionable Advice:

Alan advises creating a compelling document to pitch yourself as a guest, and emphasizes the importance of taking proactive steps, from sending emails to leveraging networks for increased visibility. He also suggests dropping names of notable podcasts you’ve been featured on to enhance your credibility.

For entrepreneurs and marketers, Alan emphasizes tailoring messaging for different audiences, such as positioning Blaze for entrepreneurs and businesses while targeting B2B enterprise sales for Almanac.

Learn more about Dan and Alan

– Dan Keldsen https://www.linkedin.com/in/dankeldsen/

– Alan Cassinelli https://www.linkedin.com/in/alancassinelli/

Additional Resources:

– Explore Blaze.ai: https://blaze.ai

– Discover Almanac.io: https://almanac.io

– Dive into instructional content on YouTube for Blaze AI at https://youtube.com/BlazeAI

This episode is packed with detailed tactics and actionable insights for anyone looking to elevate their presence through podcast guest spots. We highly recommend tuning in to gain the full depth of Alan Cassinelli’s expertise.

As always, thank you for being a valued part of the *Next Future Today* community. We look forward to bringing you more insightful content in our upcoming episodes!

Stay curious,

Dan Keldsen & The *Next Future Today* Team

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

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Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

Next Future Today is the go-to podcast for career insights and forward-thinking ideas.

In today’s episode titled “Marketing Above the Noise” I’m talking to Linda Popky, a compelling storyteller who masterfully connects historical context to modern times. She takes us back thousands of years to an agrarian society where people relied on simple marketplaces for their daily necessities, through to the modern day equivalents, and WHY that matters.

We’ll discuss why repetition, entertainment, and humor are essential in marketing while also recognizing the boundaries. Dan and Linda will shed light on the value of writing a book for establishing credibility, and they’ll emphasize the power of storytelling in building strong customer relationships.

You’ll learn why businesses often miss the mark by relying on gut feelings rather than data and discover how to avoid creating unnecessary noise by focusing on where your customers truly are. Our hosts will also cover the evolving landscape of events and conferences, the move towards virtual platforms, and the hybrid future that lies ahead.

Join us as we unpack actionable advice on creating impactful content, building loyalty, and effectively listening to customer feedback. Don’t miss this opportunity to gain valuable insights into shaping your future marketing endeavors!

The Breakdown:

Successful Strategies and Testing

• Testing and enhancing successful strategies
• Importance of measuring and testing in modern marketing
• Pitfalls of relying on gut feelings rather than data
• Avoiding over-analysis paralysis in content testing

Marketing Fundamentals

• Historical examples to explain marketing basics
• Right place, right time, right product, right price
• Addressing and understanding customer needs
• Avoiding wrong metrics like likes and followers

Content Creation and Format

• Mobile-friendly content necessity
• Shorter and vertically-oriented videos
• Quick and impactful content delivery
• Tailoring content to fit social media platforms and audiences

Entertainment and Humor in Marketing

• Using entertainment and humor while being mindful of boundaries

Book Creation for Credibility and Influence

• The value of creating and publishing a book
• Discussion of Linda Popky’s book “Marketing Above the Noise”
• Encouraging individuals to tell their stories and share knowledge

Customer Feedback and Follow-Up

• Importance of obtaining and utilizing customer feedback
• Listening to and following up on customer input
• Seeking input from satisfied customers for improvement
• Understanding market needs through customer, partner, and competitor behavior

Building Product Loyalty

• Creating a preference for products
• Example of Apple customers’ loyalty
• Focusing on target audience rather than following every trend

Storytelling in Marketing

• Effective storytelling in marketing and sales
• Importance of customer-focused narratives

Evolving Marketing Channels

• Recognizing the evolving landscape of marketing channels and media types
• Avoiding creation of unnecessary noise

Conferences and Events Evolution

• Shift towards virtual platforms
• Potential of hybrid approaches for future events

Industry Adaptation to Remote Work

• Utilizing online platforms for communication and collaboration

Creating One’s Future

• Seeking new approaches and growth opportunities
• Advice on creating one’s future through innovative marketing strategies

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

Find out more about Dan and Linda:
Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Next Future Today – https://nextfuturetoday.com/

Linda Popky – https://www.linkedin.com/in/lindapopky/

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