Dear Enthusiasts of the Future,
Welcome back to Next Future Today, with your host, Dan Keldsen.
I’m thrilled to share insights from our recent episode featuring Alan Cassinelli, Brand and Product Marketing Manager at Blaze.ai.
This episode is a goldmine for anyone interested in harnessing the power of podcast appearances for personal branding and thought leadership!
Episode Highlights:
Strategic Outreach Tactics:
Alan reveals his innovative approach to securing podcast spots, including how he strategically identified and contacted the CEO of a competitor by utilizing Spotify to filter by podcast appearances.
Crafting the Perfect Pitch:
Learn how Alan developed concise, compelling pitches by focusing on unique deep knowledge areas, such as Harvard Business School experiences and remote work philosophies, rather than direct company promotion.
The Power of Preparation:
Discover Alan’s advice on the importance of media training and using bullet points to plan key talking points and calls to action for podcast appearances.
4-Stage Pitching Process:
Alan outlines his methodical four-stage process for successfully pitching podcasts – from researching to developing a tailored offer, executing outreach, and following up effectively.
Tools for Success:
Gain insights into how Alan uses Airtable to maintain a database of influential contacts and track outreach efforts, ensuring sustained and informed engagement.
Podcast Marketing Strategy:
Understand the strategic choice of guest appearances as a top or middle of funnel marketing strategy designed to build trust and showcase personality to a wider audience.
Notable Quotes:
“It’s not about selling your company; it’s about sharing valuable insights and building a connection with the audience.” — Alan Cassinelli
“Make it easy for podcast hosts to say yes. Highlight previous podcast appearances and your unique value proposition.” — Dan Keldsen
Actionable Advice:
Alan advises creating a compelling document to pitch yourself as a guest, and emphasizes the importance of taking proactive steps, from sending emails to leveraging networks for increased visibility. He also suggests dropping names of notable podcasts you’ve been featured on to enhance your credibility.
For entrepreneurs and marketers, Alan emphasizes tailoring messaging for different audiences, such as positioning Blaze for entrepreneurs and businesses while targeting B2B enterprise sales for Almanac.
Learn more about Dan and Alan
– Dan Keldsen https://www.linkedin.com/in/dankeldsen/
– Alan Cassinelli https://www.linkedin.com/in/alancassinelli/
Additional Resources:
– Explore Blaze.ai: https://blaze.ai
– Discover Almanac.io: https://almanac.io
– Dive into instructional content on YouTube for Blaze AI at https://youtube.com/BlazeAI
This episode is packed with detailed tactics and actionable insights for anyone looking to elevate their presence through podcast guest spots. We highly recommend tuning in to gain the full depth of Alan Cassinelli’s expertise.
As always, thank you for being a valued part of the *Next Future Today* community. We look forward to bringing you more insightful content in our upcoming episodes!
Stay curious,
Dan Keldsen & The *Next Future Today* Team
PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀
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