Tag: marketing

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Branding Communications Marketing Podcast

Don’t be the Host, Be a Podcast Guest

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

I’m thrilled to share insights from our recent episode featuring Alan Cassinelli, Brand and Product Marketing Manager at Blaze.ai.

This episode is a goldmine for anyone interested in harnessing the power of podcast appearances for personal branding and thought leadership!

Episode Highlights:

Strategic Outreach Tactics:
Alan reveals his innovative approach to securing podcast spots, including how he strategically identified and contacted the CEO of a competitor by utilizing Spotify to filter by podcast appearances.

Crafting the Perfect Pitch:
Learn how Alan developed concise, compelling pitches by focusing on unique deep knowledge areas, such as Harvard Business School experiences and remote work philosophies, rather than direct company promotion.

The Power of Preparation:
Discover Alan’s advice on the importance of media training and using bullet points to plan key talking points and calls to action for podcast appearances.

4-Stage Pitching Process:
Alan outlines his methodical four-stage process for successfully pitching podcasts – from researching to developing a tailored offer, executing outreach, and following up effectively.

Tools for Success:
Gain insights into how Alan uses Airtable to maintain a database of influential contacts and track outreach efforts, ensuring sustained and informed engagement.

Podcast Marketing Strategy:
Understand the strategic choice of guest appearances as a top or middle of funnel marketing strategy designed to build trust and showcase personality to a wider audience.

Notable Quotes:

“It’s not about selling your company; it’s about sharing valuable insights and building a connection with the audience.” — Alan Cassinelli

“Make it easy for podcast hosts to say yes. Highlight previous podcast appearances and your unique value proposition.” — Dan Keldsen

Actionable Advice:

Alan advises creating a compelling document to pitch yourself as a guest, and emphasizes the importance of taking proactive steps, from sending emails to leveraging networks for increased visibility. He also suggests dropping names of notable podcasts you’ve been featured on to enhance your credibility.

For entrepreneurs and marketers, Alan emphasizes tailoring messaging for different audiences, such as positioning Blaze for entrepreneurs and businesses while targeting B2B enterprise sales for Almanac.

Learn more about Dan and Alan

– Dan Keldsen https://www.linkedin.com/in/dankeldsen/

– Alan Cassinelli https://www.linkedin.com/in/alancassinelli/

Additional Resources:

– Explore Blaze.ai: https://blaze.ai

– Discover Almanac.io: https://almanac.io

– Dive into instructional content on YouTube for Blaze AI at https://youtube.com/BlazeAI

This episode is packed with detailed tactics and actionable insights for anyone looking to elevate their presence through podcast guest spots. We highly recommend tuning in to gain the full depth of Alan Cassinelli’s expertise.

As always, thank you for being a valued part of the *Next Future Today* community. We look forward to bringing you more insightful content in our upcoming episodes!

Stay curious,

Dan Keldsen & The *Next Future Today* Team

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

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Categories
Branding Communications Marketing Podcast

Marketing Above the Noise

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

Next Future Today is the go-to podcast for career insights and forward-thinking ideas.

In today’s episode titled “Marketing Above the Noise” I’m talking to Linda Popky, a compelling storyteller who masterfully connects historical context to modern times. She takes us back thousands of years to an agrarian society where people relied on simple marketplaces for their daily necessities, through to the modern day equivalents, and WHY that matters.

We’ll discuss why repetition, entertainment, and humor are essential in marketing while also recognizing the boundaries. Dan and Linda will shed light on the value of writing a book for establishing credibility, and they’ll emphasize the power of storytelling in building strong customer relationships.

You’ll learn why businesses often miss the mark by relying on gut feelings rather than data and discover how to avoid creating unnecessary noise by focusing on where your customers truly are. Our hosts will also cover the evolving landscape of events and conferences, the move towards virtual platforms, and the hybrid future that lies ahead.

Join us as we unpack actionable advice on creating impactful content, building loyalty, and effectively listening to customer feedback. Don’t miss this opportunity to gain valuable insights into shaping your future marketing endeavors!

The Breakdown:

Successful Strategies and Testing

  • Testing and enhancing successful strategies
  • Importance of measuring and testing in modern marketing
  • Pitfalls of relying on gut feelings rather than data
  • Avoiding over-analysis paralysis in content testing

Marketing Fundamentals

  • Historical examples to explain marketing basics
  • Right place, right time, right product, right price
  • Addressing and understanding customer needs
  • Avoiding wrong metrics like likes and followers

Content Creation and Format

  • Mobile-friendly content necessity
  • Shorter and vertically-oriented videos
  • Quick and impactful content delivery
  • Tailoring content to fit social media platforms and audiences

Entertainment and Humor in Marketing

  • Using entertainment and humor while being mindful of boundaries

Book Creation for Credibility and Influence

  • The value of creating and publishing a book
  • Discussion of Linda Popky’s book “Marketing Above the Noise”
  • Encouraging individuals to tell their stories and share knowledge

Customer Feedback and Follow-Up

  • Importance of obtaining and utilizing customer feedback
  • Listening to and following up on customer input
  • Seeking input from satisfied customers for improvement
  • Understanding market needs through customer, partner, and competitor behavior

Building Product Loyalty

  • Creating a preference for products
  • Example of Apple customers’ loyalty
  • Focusing on target audience rather than following every trend

Storytelling in Marketing

  • Effective storytelling in marketing and sales
  • Importance of customer-focused narratives

Evolving Marketing Channels

  • Recognizing the evolving landscape of marketing channels and media types
  • Avoiding creation of unnecessary noise

Conferences and Events Evolution

  • Shift towards virtual platforms
  • Potential of hybrid approaches for future events

Industry Adaptation to Remote Work

  • Utilizing online platforms for communication and collaboration

Creating One’s Future

  • Seeking new approaches and growth opportunities
  • Advice on creating one’s future through innovative marketing strategies

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! 🚀

Find out more about Dan and Linda:
Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Next Future Today – https://nextfuturetoday.com/

Linda Popky – https://www.linkedin.com/in/lindapopky/

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Categories
AI Innovation Podcast Presenting Remote Work Software

Mind-blowing Secrets of Fandom and Virtual Events Unveiled

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, your go-to podcast for exploring what’s coming, and how you can purposefully create your next future… today!

In our latest episode, we had the pleasure of hosting David Meerman Scott, the renowned author of “The New Rules of Marketing and PR” and “Fanocracy.”

Our conversation delved into the fascinating intersection of neuroscience, virtual events, and the evolution of fan engagement.

Here are some highlights from our engaging discussion:

1. The Neuroscience Behind Fandom and Tribal Behavior:

– We explored the impact of eye contact, mirror neurons, and proximity on the human brain, shedding light on the neuroscience behind why individuals seek communities and connections with like-minded people.

2. Evolution of Virtual Events:

– David shared insights into how the pandemic forced a shift from in-person to virtual events, emphasizing the importance of creating compelling virtual experiences that engage and captivate participants.

3. Hybrid Event Success:

– We discussed successful examples of hybrid events, highlighting Tony Robbins’ seamless transition to a hybrid format, leveraging innovative communication technology.

4. Technology Innovation Acceleration:

– Recognizing the accelerated pace of technology innovation during the pandemic, we explored how it condensed years of technological advancement into a remarkably short period.

Our conversation with David Meerman Scott provided invaluable insights into the future of fan engagement, the impact of virtual events, and the rapid evolution of technology. We’re thrilled to share this enriching episode with you.

Next Future Today is committed to exploring the most cutting-edge developments in technology and their impact on various industries. We hope you find this episode as enlightening and thought-provoking as we did.

Tune in to Next Future Today and join us as we explore the trends, technologies, and ideas that are shaping the future.

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FOLLOW DAN AND DAVID

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
David Meerman Scott – https://www.linkedin.com/in/davidmeermanscott/

Categories
Marketing Podcast

Unpacking B2B Influencers: The Gamechangers

cover image featuring dan keldsen and justin levy

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Welcome back to Next Future Today, your go-to podcast for exploring the fascinating intersection and acceleration of business and technology.

Today, we dive deep into the world of B2B influencer marketing with our special guest, Justin Levy.

Justin is a well known expert in the field, most recently serving as the Senior Director of Influencer Marketing at Demandbase.

With over a decade of experience in this space, Justin’s insights are invaluable for anyone looking to harness the power of influencers to grow their business.

During this enlightening conversation, our host, Dan Keldsen, uncovers the secrets of successful influencer marketing campaigns and how to become a better influencer yourself.

They kick off the discussion by highlighting how social media has revolutionized the concept of influence, allowing individuals to gain prominence beyond traditional methods like writing books or giving keynotes. From there, Justin shares his expertise on the various types of content production and audience engagement that influencers can utilize to make a true impact.

One standout point from the episode is the essential role of LinkedIn in B2B influencer marketing. Justin explains how this platform has become the primary medium for influencer content in the business world, offering unparalleled opportunities for reaching professionals and decision-makers.

The conversation also emphasizes the importance of identifying influential individuals within specific markets, regardless of whether they fit the traditional demographic profile. This highlights the need for a strategic approach to influencer selection that goes beyond simply considering follower count, but also focuses on engagement, resonance, and diversity of the influencer’s audience.

Throughout the episode, Justin emphasizes the significance of establishing genuine, long-term relationships with influencers to ensure mutual success. He advises brands to involve influencers in the content creation process, allowing them to play to their strengths and preferences rather than forcing them into unfamiliar formats. This approach yields more authentic and engaging content, resonating better with the audience.

Moreover, Justin stresses the importance of thinking strategically rather than solely pursuing short-term gains. Building credibility, being known, and showcasing one’s skills and abilities are vital across industries, and this rings true for influencers as well. From startups to established brands, all can benefit from incorporating influencer marketing into their overall marketing strategies.

To measure the success of influencer marketing campaigns, Justin highlights key metrics such as engagement rate and cost per engagement. These metrics provide valuable insights into the effectiveness of collaborations and help brands make data-driven decisions moving forward.

So, whether you’re an aspiring influencer or a brand seeking to make a bigger impact in the B2B world, this episode is a treasure trove of knowledge and practical tips. Join us on Next Future Today as we delve into the exciting world of B2B influencer marketing with the incredible Justin Levy. Get ready to unlock the secrets of success and propel your business to new heights. Let’s jump right in!

FOLLOW DAN AND JUSTIN

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Justin Levy – https://www.linkedin.com/in/justinlevy/