Categories
AI Behavioral Science Innovation Neuroscience Podcast Presenting Remote Work

The Fight Between Your Ancient Brain and Your Modern Brain

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, your go-to podcast for exploring what’s coming, and how you can purposefully create your next future… today!

🧠 Episode 19: The Fight Between Your Ancient Brain and Your Modern Brain with Dr. Abbie Morano and Host Dan Keldsen

Hosted by Dan Keldsen, NextFutureToday dives deep into conversation with Dr. Abbie Morano, PhD, director of training and education at Social Engineer, LLC, and an advisory board member at Virtual Sapiens. Don’t miss this comprehensive discussion on the role of nonverbal communication in our increasingly virtual interactions.

Key Takeaways:

– Understand behavioral science in layperson’s terms and its practical applications in every day life, and in cybersecurity specifically.

– Learn why nonverbal cues such as eye contact and body language are even more crucial in virtual settings (and where you’re probably damaging your perceived expertise with sloppy on-screen habits)

– Discover how to overcome ‘Zoom fatigue’ through effective nonverbal communication strategies.

– Gain valuable insights into navigating career pathways, resilience, and the role of ethical behavior in professional growth.

πŸ‘€ Virtual Sapiens – The Tool for On-Camera Mastery

Dr. Morano and our host will also introduce you to Virtual Sapiens – a software platform revolutionizing the way we self-analyze and enhance our presence in virtual communications.

πŸŽ™οΈA Personal Journey Revealed

Dr. Morano shares her personal career journey and the hard work that led to her becoming a reputable figure in behavioral science. Her dedication to understanding the subtleties of human interaction provides invaluable lessons for all professionals navigating the digital space.

πŸ’‘ Nonverbal Nuances, Social Engineering & Technology

Learn how the limbic system of our brains reacts to virtual communication, and hear exciting thoughts on new technology connecting neuroscience and biology to our online interactions.

πŸ”— Don’t Miss Out

Click here to listen to NFT Episode 19 with Dr. Abbie Morano, an engaging session filled with actionable knowledge that could transform the way you interact online and safeguard your privacy.

Thank you for your loyal listening, and remember to subscribe and share your thoughts on today’s episode. Your feedback powers the future of our content.

Stay tuned for the next wave of insights…
Dan Keldsen, Next Future Today Founder and Host

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you’ve found this episode on! πŸš€

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FOLLOW DAN KELDSEN AND DR. ABBIE

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Dr. Abbie MaroΓ±o, PhD – https://www.linkedin.com/in/dr-abbie-maro%C3%B1o-phd-35ab2611a/

Categories
AI Innovation Podcast Presenting Remote Work Software

Mind-blowing Secrets of Fandom and Virtual Events Unveiled

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, your go-to podcast for exploring what’s coming, and how you can purposefully create your next future… today!

In our latest episode, we had the pleasure of hosting David Meerman Scott, the renowned author of “The New Rules of Marketing and PR” and “Fanocracy.”

Our conversation delved into the fascinating intersection of neuroscience, virtual events, and the evolution of fan engagement.

Here are some highlights from our engaging discussion:

1. The Neuroscience Behind Fandom and Tribal Behavior:

– We explored the impact of eye contact, mirror neurons, and proximity on the human brain, shedding light on the neuroscience behind why individuals seek communities and connections with like-minded people.

2. Evolution of Virtual Events:

– David shared insights into how the pandemic forced a shift from in-person to virtual events, emphasizing the importance of creating compelling virtual experiences that engage and captivate participants.

3. Hybrid Event Success:

– We discussed successful examples of hybrid events, highlighting Tony Robbins’ seamless transition to a hybrid format, leveraging innovative communication technology.

4. Technology Innovation Acceleration:

– Recognizing the accelerated pace of technology innovation during the pandemic, we explored how it condensed years of technological advancement into a remarkably short period.

Our conversation with David Meerman Scott provided invaluable insights into the future of fan engagement, the impact of virtual events, and the rapid evolution of technology. We’re thrilled to share this enriching episode with you.

Next Future Today is committed to exploring the most cutting-edge developments in technology and their impact on various industries. We hope you find this episode as enlightening and thought-provoking as we did.

Tune in to Next Future Today and join us as we explore the trends, technologies, and ideas that are shaping the future.

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FOLLOW DAN AND DAVID

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
David Meerman Scott – https://www.linkedin.com/in/davidmeermanscott/

Categories
AI Innovation Podcast Software

AI for Radiology? It’s Operational AI

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, your go-to podcast for exploring what’s coming, and how you can purposefully create your next future… today!

In our latest episode, we delved into the fascinating world of radiology and AI technology, featuring an insightful conversation with Jeff Chang, co-founder of RadAI. We explored how AI is revolutionizing radiology by streamlining reporting processes and reducing burnout among radiologists.

Radiologists often face overwhelming workloads, spending the majority of their time dictating reports for hundreds of studies with thousands of images each day. However, the release of a groundbreaking AI product has significantly alleviated this burden. By automatically generating report conclusions and recommendations, radiologists have seen a reduction in the amount they need to dictate, leading to decreased burnout and improved efficiency.

We also learned how RadAI’s operational AI solutions are seamlessly integrated into radiologists’ workflows, creating a zero-click solution that minimizes interruptions. Customized language and over 300 models and algorithms have significantly improved accuracy, demonstrating the potential of AI in improving healthcare processes.

In addition to the innovative AI applications, Jeff discussed the importance of ethical and beneficial AI implementation, emphasizing its role as a support system for radiologists. Furthermore, the episode touched on the potential impact of AI on job roles and the need for AI to be a force for positive change.

Next Future Today is committed to exploring the most cutting-edge developments in technology and their impact on various industries. We hope you find this episode as enlightening and thought-provoking as we did.

Tune in to Next Future Today and join us as we explore the trends, technologies, and ideas that are shaping the future.

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FOLLOW DAN AND JEFF

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Jeff Chang – https://www.linkedin.com/in/jechang/

Categories
Podcast Remote Work Workplaces

Thriving from Anywhere

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, your go-to podcast for exploring what’s coming, and how you can purposefully create your next future… today!

In our latest episode of Next Future Today, we had the pleasure of welcoming Ryan Anderson, VP of global research and insights at Miller Knoll, to deep dive into the evolving world of work and the concept of thriving from anywhere.

The insightful conversation touched upon the historical and social aspects of office space design and its impact on modern working life. From the rapid acceleration of technology supporting remote work, to the importance of user-centered design and human behavior patterns, Ryan discussed the necessity of revamping work practices to create better living and working environments.

The episode also explored the evolving landscape of remote work and the need for organizations to invest in better work-from-home experiences. We delved into the significance of creating intentional office days, emphasizing the value of in-person interactions and meaningful purpose for being in the office.

Ryan even shared statistical data showing that the majority of people prefer a choice between working fully remote or fully in the office, sparking a discussion about the design of office spaces and providing varied work environments to accommodate different tasks.

We invite you to listen to the full episode, “Thrive from Anywhere,” for an in-depth exploration of remote work, office design, and the future of work.

Tune in to Next Future Today and join us as we explore the trends, technologies, and ideas that are shaping the future.

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FOLLOW DAN AND RYAN

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Ryan Anderson – https://www.linkedin.com/in/ryaningr/

Categories
Marketing Podcast

Unpacking B2B Influencers: The Gamechangers

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Welcome back to Next Future Today, your go-to podcast for exploring the fascinating intersection and acceleration of business and technology.

Today, we dive deep into the world of B2B influencer marketing with our special guest, Justin Levy.

Justin is a well known expert in the field, most recently serving as the Senior Director of Influencer Marketing at Demandbase.

With over a decade of experience in this space, Justin’s insights are invaluable for anyone looking to harness the power of influencers to grow their business.

During this enlightening conversation, our host, Dan Keldsen, uncovers the secrets of successful influencer marketing campaigns and how to become a better influencer yourself.

They kick off the discussion by highlighting how social media has revolutionized the concept of influence, allowing individuals to gain prominence beyond traditional methods like writing books or giving keynotes. From there, Justin shares his expertise on the various types of content production and audience engagement that influencers can utilize to make a true impact.

One standout point from the episode is the essential role of LinkedIn in B2B influencer marketing. Justin explains how this platform has become the primary medium for influencer content in the business world, offering unparalleled opportunities for reaching professionals and decision-makers.

The conversation also emphasizes the importance of identifying influential individuals within specific markets, regardless of whether they fit the traditional demographic profile. This highlights the need for a strategic approach to influencer selection that goes beyond simply considering follower count, but also focuses on engagement, resonance, and diversity of the influencer’s audience.

Throughout the episode, Justin emphasizes the significance of establishing genuine, long-term relationships with influencers to ensure mutual success. He advises brands to involve influencers in the content creation process, allowing them to play to their strengths and preferences rather than forcing them into unfamiliar formats. This approach yields more authentic and engaging content, resonating better with the audience.

Moreover, Justin stresses the importance of thinking strategically rather than solely pursuing short-term gains. Building credibility, being known, and showcasing one’s skills and abilities are vital across industries, and this rings true for influencers as well. From startups to established brands, all can benefit from incorporating influencer marketing into their overall marketing strategies.

To measure the success of influencer marketing campaigns, Justin highlights key metrics such as engagement rate and cost per engagement. These metrics provide valuable insights into the effectiveness of collaborations and help brands make data-driven decisions moving forward.

So, whether you’re an aspiring influencer or a brand seeking to make a bigger impact in the B2B world, this episode is a treasure trove of knowledge and practical tips. Join us on Next Future Today as we delve into the exciting world of B2B influencer marketing with the incredible Justin Levy. Get ready to unlock the secrets of success and propel your business to new heights. Let’s jump right in!

FOLLOW DAN AND JUSTIN

Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Justin Levy – https://www.linkedin.com/in/justinlevy/

Categories
Entrepreneurism Innovation Podcast

What is The Leader Way? From Domination to Empowerment in the Workplace

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Welcome to Next Future Today, hosted by Dan Keldsen.

Today’s episode is What is The Leader Way? From Domination to Empowerment in the Workplace” with Leadership Expert Jamie Mason Cohen – NextFutureToday Ep 14

Find more episodes at https://NextFutureToday.com, on YouTube, or in your favorite podcast app.

In this episode of NextFutureToday, I’m interviewing Jamie Mason Cohen, a well known leadership development and resilience expert with an array of stories that, no matter how improbable they are (hint: he doesn’t take NO for an answer… and I mean that literally), are just do.damn.good. and chock full of tips for work and life.

During our conversation, he shared some incredible quotes that really resonated with me, that I’ll call out here:

1. “Leadership should be a shared responsibility and privilege.” This quote truly underscores the importance of collaboration and empowering others within leadership roles. It reminds us that leadership is not about being the dominant force (like a hard charging Jack Welch, or Steve Jobs for example), but rather about elevating and supporting those around us.

2. “Experimentation is the key to effective leadership.” The value of trying new approaches and thinking outside the box is an uncommon take that’s well worth putting into action. It highlights the need for leaders to embrace innovation and learn from their mistakes, creating an environment that fosters growth and adaptability.

3. “Leaders should be ‘learn it alls,’ not ‘know it alls’.” Having a way with words, and memorable phrases, is the sign of a great communicator, and this saying encapsulates the mindset that leaders should strive for – continuous learning and humility. It reminds us that true leaders are open to new ideas, receptive to feedback, and willing to admit when they make mistakes. There’s much more, but for the rest… you’ll need to watch/listen. Go go go! And create YOUR Next Future Today. #leadership#leadershipskills#communicationskills#saturdaynightlive

Find out more about Jamie’s work at:

https://jamiemasoncohen.com

https://www.linkedin.com/in/jamiemasoncohen/

Categories
Branding Entrepreneurism Marketing Podcast

The Power of Branding for Buyouts

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Welcome to Next Future Today, hosted by Dan Keldsen.

In Episode 13 of NextFutureToday, I had the privilege to interview @TedSchlueter from The Grist Agency Β where we discussed the power of Branding for Buyouts, the title of his book, courses he’s taught at Babson College about Branding for Buyouts, and his core business practice of over 15 years.

πŸ”‘ Key Takeaways:

1️⃣ Branding can significantly increase the value of a business when it is being sold. By repositioning the brand and understanding what potential buyers want, we can unlock untapped value waiting to be discovered.

2️⃣ Marketing and branding often take a backseat in the M&A process, but they deserve a dedicated spot at the table. Working alongside investment bankers can ensure a combined approach that tells the story of a company’s life’s work and sacrifices, attracting the right buyers.

3️⃣ Creating a category and trademarking it can be a game-changer. Just like Gartner’s Magic Quadrant, creating a unique space for your business increases its visibility and potential for success.

Want more? Listen up and be prepared to think about branding in a different way than most brands are designed and promoted!

Find out more about Ted’s work at:

https://www.brandingforbuyout.com/

https://www.thegrist.com/

https://www.linkedin.com/in/tedschlueter/

Categories
Entrepreneurism Innovation Podcast Software

Secrets to Successful Software Pricing with Luke Hohmann

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Welcome to Next Future Today, hosted by Dan Keldsen.

Find more episodes at https://NextFutureToday.com, on YouTube, or in your favorite podcast app.

This interview between Dan Keldsen and Luke Hohmann discusses the importance of pricing and profit streams in software businesses, based on Luke’s latest book “Software Profit Streams” a spiritual successor to the long legacy of “canvas” style books first started by Business Model Generation.

“Software Profit Streams” is remarkably easy to understand, beautiful on the eyes, but quickly allows you to go VERY deep into software pricing.

Key Points

  • πŸ•°οΈ Time-based cadence is one of the triggers to change pricing.
  • 🏒 Internal triggers like adding new features can also necessitate pricing changes.
  • 🌍 External triggers such as regulatory changes, competitive forces, or hardware changes can impact pricing decisions.
  • πŸ’° Customer benefit analysis is the foundation for effective pricing strategies.
  • 🎯 Ilities (Reliability, Maintainability, Curability, Scalability) can be recast into current or future economic terms to inform pricing and licensing decisions.
  • 🀝 Intangible benefits of working with a company, such as being more flexible and willing to listen, should be considered in customer benefit analysis.
  • πŸ“ˆ Pricing decisions should be revisited at least once a year, but more frequently in fast-growing products.
  • πŸ§‘β€πŸ€β€πŸ§‘ Collaborative decision-making is essential for pricing strategies.
  • 🧠 Simulations can be useful in building mental models, but relying too much on them can be risky due to unknown external triggers.

Keywords

  • Customer benefit analysis: Assessing the economic value or structure of a software’s benefits.
  • Ilities: Reliability, Maintainability, Curability, Scalability; attributes that can be recast into economic terms to inform pricing decisions.
  • Infrequent transaction: An event that occurs rarely, such as selling a house or revisiting pricing decisions.
  • Intangible benefits: Non-quantifiable benefits of a product or service, such as being a nice company to work with.
  • External triggers: Factors outside of a company that can impact pricing decisions, such as regulatory changes or competitive forces.

More about Luke’s book at:

https://amzn.to/3KgdLqC (this is an affiliate link)

Categories
Podcast Presenting

Revolutionizing Events in a Hybrid World

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Welcome to Next Future Today, hosted by Dan Keldsen.

Find more episodes at https://NextFutureToday.com, on YouTube, or in your favorite podcast app.

In this episode host Dan Keldsen interviews Jon Harris, the CEO and co-founder ofΒ BuzzIt, a platform designed to enhance attendee engagement and overall event experience.

It’s a tale of a pivot – dodging and weaving from one idea, connecting college students in big, anonymous classrooms, to much more… watch/listen for the details, in the meantime, here’s the quick summary.

Three Key Takeaways from BuzzIt’s Journey

  1. The initial idea for BuzzIt was to create a location-based messaging product.
  2. BuzzIt pivoted to focus on improving attendee engagement and experience at events.
  3. The platform aims to cater to the unique needs of smaller, more frequent events.

A Step-by-Step Process to BuzzIt’s Evolution

  1. Initial concept: John Harris was inspired to create a location-based messaging product after a bad experience with a food vendor.
  2. Pivot to classrooms: Realizing the potential for this product in educational settings, Harris and his team started using it in classrooms to help students connect.
  3. Transition to events: BuzzIt shifted to events, where it found a better market fit and started focusing on helping event organizers create better experiences for attendees.
  4. Covid-19 impact: The pandemic forced event organizers to adapt to virtual and hybrid events, and BuzzIt evolved alongside these changes to provide solutions for a niche market.
  • πŸ“± Buzzit began as a location-based messaging product
  • πŸŽ“ Initially focused on classrooms for better communication
  • πŸš€ Shifted focus to events and event organizers
  • 🌐 Adapted to online events during the Covid-19 pandemic
  • 🀝 Helps both attendees and hosts for better event experiences
  • πŸ’Ό Target audience: smaller, frequent events (75-150 people)
  • ⏳ Saves setup time for event organizers
  • πŸŒ‰ Bridges the gap between in-person and virtual attendees
  • 🎯 Not a one-size-fits-all solution,  tailored to a niche market
  • πŸ—£οΈ Strong engagement with clients to understand their needs

More about BuzzIT at:
https://www.buzzit.ca/

Categories
Podcast

What is ENDineering?

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Welcome to Next Future Today, hosted by Dan Keldsen.

Find more episodes at https://NextFutureToday.com, on YouTube, or in your favorite podcast app.

This is Episode 10, and features a wonderful twist on the usual discussion around User eXperience (UX) and Customer eXperience (CX).

There’s been a long evolution from:

Usability concerns (do people know what a control does), To UX (is it easy to use),

To Information Architecture (IA) (is the end-to-end experience and the supporting tech and “connective tissue” between systems – like consistent navigation, terminology, ability to search across everything, etc.),

and in to CX (does what you’ve built make it easy to become a customer, onboard, and remain happy throughout the experience)…

All of these concepts and practices are typically focused on starting and maintaining an experience.

But none of them focus on how to create architected, designed and executed END experiences.

And that, dear reader, listener, watcher… is something where a TON of value can be unlocked.

In an industry obsessed with acquisition, Joe’s practice of Endineering provides a fresh perspective:

to rethink consumerism through the design of offboarding, so the end experience is designed as well as the beginning.

Find out more about Joe MacLeod and his company at:

https://www.linkedin.com/in/josephmacleod/

https://andend.co/?utm_referrer=nextfuturetoday_interview